Influence of Perception on Behavior Change: Adoption of Reusable Sanitary Napkins among Rural Women in India
Independent Research (Summer 2022)
This research paper investigates the influence of perception on behavior change in the context of menstrual health programming in rural India. Drawing upon data from the Mewat region in Haryana, India, this study highlights the changes in the socio-cultural perceptions surrounding menstruation, and the adoption of reusable sanitary napkins – following a perception-driven behavior change intervention ‘Spot On and Off’ in the menstrual health space. Employing a mixed-methods approach, this study demonstrates that perception, socio-cultural influences, awareness, and access significantly shape individuals’ decisions regarding the use of eco-friendly menstrual hygiene products. Through an analysis of pre and post intervention data, the research study underscores the necessity of targeted awareness campaigns and education initiatives in promoting sustainable menstruation practices in rural areas, while transforming individual perceptions and leveraging community involvement.
Psychological Impact of Structures in Family Businesses
Submitted to Confederation of Indian Industry, Family Business Network (Apr – Jun 2023)
Conducted interviews and gathered data over a period of two months to consolidate information in a report titled, “Why do family businesses typically not succeed over two generations;”. Presented the report to the CII Executive Committee.
The Role of Anxiety in Consumer Behavior
Independent Research (Jan – Jun 2023)
The function of anxiety in consumer behavior is examined in this literature review paper, with a particular emphasis on how it affects decision-making and buying behaviors. The review examines the established connection between anxiety and spending habits. When anxiety levels are high, people may avoid situations or make impulsive purchases to try and improve their subjective well-being. This review also considers how individual differences, cultural factors, and environmental situations, such as the difference between in person versus online interactions, affect the relationship between anxiety and consumer behavior.
John Locke Essay Competition – ‘Can Happiness be Measured’
Shortlisted for final round (Jun 2023)
Critically explored the topic through a review of case studies from Bhutan and Scandinavian countries. Emphasized the importance of cultural and individual assessment of happiness. Conclusion stated that while data have allowed humans to progress, analyze, review, and correct, there are still some feelings that must be kept aside to just experience and revel in.